1. Create a good web site

Your web site must load fast. Visitors will leave if they have to wait long for the content to load. Heavy images can slow down the loading process. So make sure that all your images are below 100KB. Avoid flash. Keep the design simple. Interlink your web pages for easy navigation.

2. Publish engaging and useful content

If you know your market, you know the information your customers need. Do your homework. Give them the information they are looking for. Give specific answer to every question. Ease their pain and they will come back to your website for more information. That’s how you build relationships. That’s how you can become a thought leader in your industry. That’s how you can generate business.

3. Create a Blog

A blog is a powerful tool to connect to your prospects and build your customer base. This is the fastest way for you to inform them about the benefits of your new products and services. By constantly communicating with your customers, and by allowing them to make comments, you will know what they think about your products and services, not to mention your company. If possible, blog every day to attract the search engine crawlers and spiders to come and index your site. Fresh and original content ensure higher ranking for your website in the search engine result page (SERP).

4. Submit your website to Search Engines

Don’t let your efforts creating valuable content go to waste. The biggest challenge after building your website is bringing in the traffic (online visitors). If nobody reads your content, it does not exist. Submit your website to Google, Yahoo, Bing, Altavista, etc. (search “List of Search Engines” for more) so that web surfers can easily find it.